The new real estate season opens on Lake Garda

That Lake Garda was considered as one of the most desirable destinations in the world has never been news. The area, extraordinary from a physiological point of view and lucky by DNA appears today in the most authoritative rankings among the favorite destinations for next summer. Choosing and planning an investment right here becomes today a far-sighted and particularly lucky assessment, we talked about it with Marco Albano founder of Alba Home real estate group, a leader in the area 

First of all, what is your role within this magnificent territory that is Garda?

I love to call myself a real estate consultant precisely to unhinge the old and somewhat outdated role of the village real estate agent. I have matured my skills among the major realities of the territory, founding a considerable wealth of experience, the same that a few years ago spurred me to create Alba Home, today a reality consecrated to the leading real estate market in the area, thanks to the three agencies in Sirmione, Padenghe and Salò, a department on Lake Como and above all a truly qualified team.

What have you focused on as an entrepreneur?

Undecorating the role of the real estate agent that marked the last thirty years was definitely my trump card. I have created a dynamic, technologically savvy company but above all supported by a team of highly qualified professionals not dedicated to the classic "door to door" but strong in a well-defined real estate consulting role. Marketing represents the heart of our company; those who come to us to put a property up for sale are aware of how much attention we love to give it. We know how to present it in the best way, translate the opportunity on the main Italian portals, we are very precise in this in order to optimize each sale in the shortest possible time. Every professional in Alba Home is trained by scanning every little detail on his preparation, a protocol that we have refined and that we reserve for every new resource who intends to approach this work.    

Thanks to this protocol, agents become productive from the start. We love to value people-we are not door-to-door people; that is a type of market that is not for us.

Our difference also lies in this, we empower each agent and make them grow together with us. Economic recognition is also substantial-we do not reward our employees with "crumbs" but with important slices, sharing the commission with them.

What is missing in the real estate industry today?

It lacks that adaptation to today's times that I mentioned earlier. Most of the real estate brands were born in the 1980s and 1990s, and nothing seems to have changed for them. Every era dictates innovations, so I think we need to evolve. Probably our success also stems from this generational propensity that leads us to be different without detracting from the experience gained in 30 years of presence in the area, a great characteristic. 

What does your real estate market look like in Garda today?

Definitely very, very rich in great opportunities. To date, the market has never stopped in fact it is enjoying unprecedented success compared to recent years. Our portfolio includes more than 2,000 properties for sale, including 1,500 prestige properties, some of which are online and some of which are reserved.

Do we know that since 2021 Alba Luxury has also been born?

We don't want to take advantage of young people and exploit them, we identify winning values in each resource and accompany them to conquer the market. 

Exactly. I wanted to give birth to a different channel, with specific address for properties of a certain level. With Alba Luxury we want to grant a certain importance to those who entrust us with prestigious properties and in any case over a million euros. In fact, the luxury market moves according to different dictates and they need a high-performing image and professionalism. Our luxury properties therefore tour the world and are particularly candidates for international, German, Austrian, British, Swiss and American channels.

How is the luxury market moving in Garda?

There is a lot of demand from foreigners, Germans in the front row and Austrians.

What adversity has the pandemic produced?

We can consider ourselves in a sense "safe and sound" because the real estate market has never stopped. Of course, in the day-to-day dynamics it has changed a great deal, but this upheaval has brought innovation and important benefits. We have introduced virtual tours that allow you to view the property remotely, a company YouTube channel with the presentation of all our real estate opportunities, contingencies, dictated by the moment that have brought progress in terms of customer satisfaction and time savings.

Speaking of big numbers and market prices?

There has been no price swing yet, but it is necessary to wait at least another year. Today on the buyer's side the advantages are numerous, especially attractive mortgages and bonuses are a great plus. 

The real estate market therefore has remained stable, indeed it has encountered especially for these areas, which are particularly in demand, a slight increase in prices. 

Are second homes on Lake Garda coveted today?

Since spring 2020 we have seen a really important interest translatable into a desire for safer investments and given the times, guaranteed vacations.

Many places on Lake Garda today are experiencing unexpected success, in high demand by a valuable clientele....    

Each Garda village holds a unique charm.  Padenghe, for example, recently reported by "ilsole24ore" as one of the 10 most sought-after destinations in the world, is enjoying great success, both because of its physiological position, totally immersed in greenery and completely overlooking Lake Garda, and because of its fortunate location, very well served and close to the main services, aspects that, certainly in other places, are rarer. 

Have customer demands changed?

Outdoor spaces are now crucial, and especially those who live in cities, such as Brescia and Verona, are diverting their housing preferences right here on Garda. We are seeing a real shift in priorities. 

Alba home academy is the new adventure of 2021?

In a few days we will finally launch the Alba Home Academy courses for real estate agents, the training school dedicated to all those who want to approach this field or who wish to deepen it. Alba Home Academy's task is to support and validate the preparation of every future real estate agent by accompanying him step by step even in the complex achievement of the license, necessary for those who work in this field. The advantage of Alba Home Academy lies in the richness of its values, not only theoretical but also practical. Each future student can then decide whether to join the Alba Home team or follow his or her own path within other agencies in the territory.

Fonte:  https://bremagazine.it/marco-albano/