Luxusimmobilien auf der ganzen Welt
Paris is in the first place among the attractive cities for luxury real estate. This primacy emerges from the Barnes Index City 2023, the annual report compiled by Barnes, an international real estate network specialized in the luxury real estate sector and luxury services related to "Art de Vivre." The report takes into account the international context marked by a war of unprecedented scale and duration, along with various economic and financial tensions.
The low Euro and the return of inflation to levels that were thought to be a thing of the past seem to have something to do with this renewed interest in the French capital. Paris, currently preparing for the 2024 Olympics, appears to have gained greater unanimity among international investors, attracted by its heritage, culture, and economic strength. Four other European metropolitan areas (London, Geneva, Madrid, and Milan) are among the Top 10, a probable sign of a resurgence of historical cities in the eyes of affluent clients.
After Paris, among the most sought-after cities by Ultra High Net Worth Individuals (UHNWI) – those with a net worth of at least $30 million, either individually or as a family asset, i.e., the so-called UHNWI population (Ultra High-Net-Worth Individuals), totaling 392,410 individuals (33.8 million if considering a value between 1 and 30 million dollars), according to updated Wealth X data – there are two perennially coveted American destinations: Miami and New York. Miami, with a change of scene, has demonstrated continuous success with its mix of white sandy beaches and vigorous economic activity, followed by New York, which has exhibited an extraordinary ability to recover in the wake of questionable pandemic management. Meanwhile, Austin, the capital of Texas, has emerged within a few years as a preferred destination for digital entrepreneurs. Dubai, at the bottom of the World Top 5, the capital of the Emirate of Dubai, has become a sort of El Dorado for investors in the luxury, tech, and health sectors. In just two decades, Dubai has transitioned from being a destination to invest in to a destination to live in.
In the ranking, two Italian cities also appear: Milan, in tenth place, and Rome in eleventh.
Rome: from the 22nd position of the previous year to the 11th in the ranking and the real estate situation Rome makes a leap forward in the ranking of the 50 most desired cities by the world's ultra-rich, confirming the trend of demand growth in recent years. 2022 was an incredible year overall for residential real estate transactions in Italy, with approximately 787,000 transactions (+4.8%) nationwide, and specifically in Rome, they grew by +3% (40,000) compared to the previous year. The first months of 2023 have shown a surge in the luxury real estate market, with an increase in demand, especially from foreign clients. "The rental market is doing well, and demand and rents are increasing. Supply is scarce because, with the resumption of tourism, short-term rentals (vacation homes), which had experienced a period of stagnation during Covid, are starting again. Rome is experiencing a golden period for tourism: for short-term rentals, we are indeed witnessing a double-digit growth trend compared to the pre-Covid period," comments Giovanni Gargano, CEO Managing Partner of Barnes Rome, the new flagship office of over 250 square meters in Piazza della Minerva. "Even luxury real estate transactions see Rome growing significantly, even faster than Milan, which, on the other hand, had its moment in 2015, and the events that will involve the capital in the short and medium term (such as the Ryder Cup in Golf, the Jubilee 2025, and the possible Expo 2030) are attracting new foreign investors."
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The Barnes City Index 2023 is a direct reflection of the profound upheavals of the last 3 years. Who is rising: The highest level is composed of five cities that have managed to reassure investors in this period of uncertainty: in addition to Paris at the top of the list, three major cities in the United States have secured the 2nd, 3rd, and 4th positions due to their economic vitality – Miami (Florida), New York (New York), and Austin (Texas). Subsequently, in the 5th position, there is Dubai, which joins the exclusive club of safe global investments due to its appeal to entrepreneurs and expat families in particular. Among these traditional "safe bets," it should be noted that London (United Kingdom) is in 7th place behind Geneva (Switzerland), Madrid (Spain), Milan, and Rome (Italy), confirming a certain bipolarism within the index between North America and Europe. Tokyo (Japan) is also notable, flying solo in the sixth position. At the threshold of the Top 10, there is a newcomer, Istanbul (Turkey), attracting more investors each year due to its strategic location at the meeting point between Europe and Asia. Another city at a cultural crossroads, Doha (Qatar), has joined the City Index, swept up by the success of the World Cup held there in November/December 2022. Tel Aviv (Israel) is back in the running at the 35th position after three years of absence, in part due to the pandemic.
And who is falling: China's closure to foreigners has caused several Chinese cities to fall or be out of the index. Similarly, the war in Ukraine has alienated Moscow and St. Petersburg (Russia) for an indefinite period, although this has not prevented Russian investors from remaining active in Asia and the Middle East. San Francisco, California, USA, 29th in 2022, is another place that has slipped away from the rankings due to the questionable management of the city by its administrators, and it seems to be declining as a beacon for technology and digital gems. Among the cities that have slipped the most in the rankings are Hong Kong SAR (China), down from 20th to 34th place, and Vienna (Austria), which seems not to have kept its promises in the eyes of investors, falling from 16th to 27th place.
The top ten + 1 1 Paris, France (was fifth in the 2022 report) 2 Miami, USA (1) 3 New York, USA (7) 4 Austin, USA (2) 5 Dubai, United Arab Emirates (47) 6 Tokyo, Japan (3) 7 London, UK (6) 8 Geneva, Switzerland (4) 9 Madrid, Spain (9) 10 Milan, Italy (45) 11 Rome, Italy (22)
Fokus auf Paris Jahrzehntelang war der Markt für Luxusimmobilien auf wenige sehr spezifische Arrondissements im Westen und im historischen Zentrum beschränkt. Es ist interessant zu bemerken, dass sich dies in den letzten Jahren geändert hat, mit nunmehr allen 20 Arrondissements, um es milde auszudrücken, eine Revolution und ein Zeichen für einen neuen Ansatz zum Pariser Leben. Unterstützt von einer Markenimage, das immun gegen Krisen zu sein scheint, floriert der Pariser Markt mit zunehmend rekordverdächtigen Verkäufen, insbesondere für wirklich außergewöhnliche Immobilien. Die symbolische Schwelle von 3.717 Euro pro Quadratmeter wurde von Barnes seit 2020 mehrmals überschritten, und Verkäufe nahe oder über 4.647 Euro pro Quadratmeter werden bis Ende 2023 erwartet. Dies gilt insbesondere für hochwertige Sanierungsprogramme, die hauptsächlich auf eine internationale Kundschaft abzielen. Die Luxusverkäufe, also solche über 3 Millionen Euro, sind folglich im Jahr 2022 erheblich gestiegen. In den Departements Yvelines und Hauts-de-Seine im Westen von Paris hat die Obsession für Freiflächen, die mit dem Lockdown 2020/2021 begann, mittlerweile zu einem anhaltenden Trend geworden. Neuilly-sur-Seine und Boulogne-Billancourt werden von Käufern als zwei weitere Arrondissements betrachtet und sehen ihre Preise in Übereinstimmung mit den höheren Durchschnittswerten von Paris steigen.
https://www.ansa.it/canale_lifestyle/notizie/lusso/2023/04/24/limmobiliare-di-lusso-nel-mondo-parigi-in-testa-ma-in-vetta-arrivano-anche-milano-e-roma_aa6ee5f2-c9cc-4bc3-b27f-45da22a5e352.html