Investing in luxury real estate: the Italian market and new trends

The luxury real estate market has grown during the pandemic: this is confirmed by the 2022 EMEA Real Estate report by Berkshire Hathaway HomeServices - Maggi Properties, according to which foreign real estate investments will drive the luxury sector throughout 2022. But what about Italy, what is the situation and what are the latest trends?

The results of the Real Estate Report for the EMEA region showed general activity in the real estate sector, probably as a consequence of the Covid-19, which has changed people's needs in many respects, including the way they live their homes. A renewed focus on living and new requirements have changed the course in buyer demand towards larger spaces, green areas and greater sustainability. Not only that, the pandemic has also accelerated the growth of the luxury residential market. Italy, however, unlike the other countries analysed by the Report (United Kingdom, Germany, Spain, Portugal, Greece and Dubai), is moving more slowly, and exceptional growth is not expected next year.

The Bel Paese has always been one of the most popular destinations for foreign investors, especially in the luxury residential sector.First and foremost are the United States and Russia, as confirmed by the Real Estate Report, according to which they are expected to drive the sector throughout 2022, following in the wake of the previous year. In fact, in 2021, sales of luxury homes increased by 14.5% compared to 2020.
However, the current geopolitical situation could also affect this trend, but as of today it is not yet possible to make assessments on what will be the real estate scenario of the future, although experts remain confident, also thanks to the solidity that the sector has demonstrated over the past two years.

After two years marked by restrictions and lockdowns, people's new needs have revolutionised the very way they live and build: the luxury market favours custom-designed homes equipped with smart solutions to improve and simplify life, but also reduce consumption. Psychophysical well-being has also become a priority and the concept of the 'healthy home' is becoming increasingly popular.Those interested in buying luxury real estate are looking for properties with home gyms, hot tubs, saunas, swimming pools and outdoor courts for their favourite sporting activities. The saying 'mens sana in corpore sano' still holds true: the wish list of high-end investors also includes places designed to combat stress and relax the mind.

Finally, sustainability is also a strong point for luxury homes, which will increasingly involve clean forms of energy and the use of environmentally sustainable and low-impact materials.

Fonte: https://www.unicreditsubitocasa.it/news/compravendite/investimenti-immobili-lusso-mercato-italia/