Il Tirreno - Tuscany

The coast of Livorno is very popular among Americans, particularly those interested in purchasing historic villas. This is what Marco Albano, founder and owner of Alba Luxury, states. His company specializes in the fiscal and legal aspects of purchasing luxury properties in Italy, with a specific focus on foreign clients.

What are the current market trends?
"Managing this type of property is seen by the younger generation as demanding and expensive, which is why many decide to sell."

These properties are costly and difficult to maintain, and the younger generations are not interested in keeping them. They show disinterest and are therefore more willing to sell, especially now that the market is growing. Essentially, they are taking advantage of rising prices, leading to an increase in sales requests from property owners.

What advice would you give to someone looking to sell a luxury property?
"Before putting it on the market, it’s crucial to be well-informed about market values, as the growing market requires relying on the right broker."

What if they don’t?
"There’s a risk that the agency, if it doesn’t have international clients, might undervalue the property, causing the owner to sell it below its actual worth. It can happen that a property owner sells their property, undervalued by the previous agency. It’s essential to work with the right agency with the right target market."

How important is the time factor in selling?
"It’s critical. In these cases, you can’t afford to rush. Often, the eagerness to achieve results can be damaging, and then there’s the risk of selling at a lower price. For this reason, a stabilization phase is necessary before the property finds the right direction."

What is the ideal time frame in such cases?
"For this type of villa, it takes months. You should consider 12 to 16 months to achieve a satisfactory result, one that doesn’t leave you feeling the property was sold below its value. Taking the proper time is crucial; you can’t expect to reach your goal in two months—not with this type of property."

M.T.
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"In the second half of 2023, there were more transactions compared to the second half of 2022. This upward trend is expected to continue in 2024."